15-10-2025
The digital transformation across the world has had an impact on Turkey’s transportation market, which has brought in taxi apps. These apps have simplified the booking process, help in tracking the vehicle, and offer numerous payment options. They can also manage fleet operations and manage driver and customer requests effectively. The ride-hailing business owners should understand the app's working style and the benefits it offers to align with the demanding market.
The emergence of digital platforms and mobile apps has made tremendous shifts in the Turkish taxi industry. On-demand taxi services were, until now, confined to phone booking and street hailing. These are now replaced by reliable mobile applications that offer easy booking, enhanced communication, and secure digital payments. This has created opportunities as well as challenges for business owners. They have enhanced fleet management, customer satisfaction, and driver monitoring. On the other hand, these processes need investment in technology and satisfying changing needs. In this guide, we will explore how these applications will bring in changes to Turkey’s taxi services and their key benefits.
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The ride-hailing market in Turkey has experienced significant growth in recent years. As per Statista reports, the taxi market in Turkey is anticipated to grow at a rate of 1.23% and the market volume by 2030 is projected to reach US$1.05bn. From the traditional street hailing to the technological advancements, the need for efficient transportation grows.
The introduction of smartphones has revolutionized the way in which customers access taxi services. Over the past years, Turkey’s taxi market has shifted from traditional street-hailing to digital booking solutions. This digital wave is redefining opportunities for taxi business owners across the country. The sustainability trend is growing and is made possible by integrating electric vehicles into your fleet.
Convenience, transparency, and safety are the major factors driving Turkey’s taxi market. Passengers are looking for upfront fare estimates, GPS tracking, and cashless payment options. The drivers use optimized routes and increased requests while using the right taxi software.
The evolution of taxi services in Turkey reflects a broader global trend towards digitalization in the transportation sector. As the market continues to expand, stakeholders must adapt to changing consumer expectations and technological advancements to remain competitive. The future of Turkey's taxi industry lies in embracing innovation, sustainability, and customer-centric approaches.
The transformation in Turkey’s transportation market has opened a huge opportunity for business owners. The digital solutions not only offer convenient rides but also offer great earnings and efficiency. The taxi/ cab business owners enjoy great access to actionable data insights, earn a huge customer base, and do real-time fleet management. To reduce operational bottlenecks, features like automated dispatching, cashless payment, and ride scheduling are being implemented.
Additional revenue streams can be earned by adding various local delivery services like food and parcel delivery, airport transfer, ride sharing, and corporate employee travel partnerships in a single super app. As the Turkish taxi market is expected to grow in the upcoming years, having your own taxi dispatch system would be a strategic move to scale in the business and stand out in the competition.
Taxi management software manages every operation of the fleet every day. Using digital payments, real-time tracking, automated dispatching, and performance analytics the can businesses can operate better than ever. Using a single dashboard, the fleet managers can monitor trip performance, the live status of the vehicle, earnings, and driver activity. It can also be used to reduce downtime and find the efficient route for the drivers.
Drivers can offer seamless service through navigation support, instant ride requests, and automated fare calculation. With the help of an advanced cloud-based dispatch system, the operators can ensure a smooth ride experience, cut down operational costs, and improve ride efficiency.
Bonus Read : How to Start a Local Transportation Business with Low Investment
Turkey's urban mobility landscape is enriched by a variety of taxi and ride-hailing applications, catering to diverse transportation needs. Here's a curated list of prominent platforms:
1. UnicoTaxi
UnicoTaxi is a versatile, white-labeled taxi software designed to streamline and automate taxi operations. It offers a comprehensive suite of features tailored for both passengers and operators. The platform is designed for scalability and customization, catering to the unique needs of taxi businesses. It's particularly beneficial for companies looking to enhance operational efficiency and customer satisfaction.
2. BiTaksi
BiTaksi is very popular in local. This app has features for tracking, fare estimation, and secure payment. This is highly rated for reliability and safety.
3. iTaksi
iTaksi is an Istanbul-based application. Their taxis are black, yellow, and turquoise. Features include fare estimation, card payment, GPS tracking, and safety.
4. Uber (Turkey)
This app has licensed taxis. They offer multiple payment options, fare estimation, and online booking. Mostly used by tourists.
5. Yandex Go (Taxi)
Yandex Go most recent app was introduced in Turkey. Offers licensed taxis, multi-language support, and numerous payment options.
6. Martı
Marti originally used for micro mobility has now expanded its service to ride-hailing.
7. Taxim Turkey
The globally known local taxi app. This offers business-class vehicles, fare estimates, and much more.
When a customer prefers transparency, convenience, and speed while booking a cab service, the modern-day taxi booking apps offer instant booking, real-time tracking, and digital payments. Having your own taxi app will help business owners deliver a seamless experience to customers.
When a customer requests a ride, the nearby driver will be matched to reduce idle time. This also helps in increasing the trip volume, increasing daily earnings, and enhancing route utilization. The driver can also enjoy the benefits of built-in features like customer feedback, earning dashboards, and navigation support.
A ride-hailing startup can easily reach a large pool of customers from various cities. For reliable and safe rides, airport travelers, corporate clients, and tourists rely on the right taxi software. Showing the digital presence will increase visibility and contribute to the country’s growing economy.
With the AI-powered admin panel in the system, you can easily track revenue, monitor fleet, and resolve customer issues with a single dashboard. Compared to the manual process, the admin panel ensures day-to-day management and reduces operational hassles.
Data about customer preference, peak hours, ride frequency, and driver performance are collected using the app. This can be used to enhance services, identify trends, inform informed decisions, and launch targeted promotions.
The ride-hailing market in Turkey is experiencing significant growth. The app-based competitors are outgrowing the market, so investing in a taxi app will help business owners thrive in the evolving market.
Read Also : Why Modern Passenger Transport Companies Choose UnicoTaxi’s Dispatch Software
The most successful ride-hailing apps share one core strength: they prioritize both user satisfaction and driver efficiency through innovation, automation, and convenience. From smooth onboarding to intelligent trip matching, these platforms are designed to deliver an effortless experience at every touchpoint.
Below are the essential features that set top-rated ride-hailing apps apart in today’s competitive mobility market:
The ride can be booked with instant or scheduled bookings with a few taps.
The GPS tracking feature in our dedicated passenger app helps us to know the live location of the driver and the ETA.
Payment can be done using cash or without cash by adopting methods like cards, wallets, and contactless payment.
For tracking the expense, this feature will save every ride detail and digital receipts.
Customer can easily share their ride experience through feedback and reviews.
To make travel safe and comfortable for customers, they are provided with an SOS button, an emergency contact, and trip-sharing.
When a ride request is posted, the driver can accept or reject rides in real-time.
The optimized route and the updated traffic can be sent to the driver through these features using map integration.
The earning dashboard on the driver app will show the incentives, daily income details, and the trip history details.
During working hours, the driver can toggle between online and offline modes.
At the end of the trip, the rider's feedback can be viewed by the driver and improve the quality of service.
The app will offer in-app help in case of disputes, emergencies, and queries.
This feature helps the admin panel to assign a ride manually or automatically.
Using these features, the dispatcher dashboard can verify, monitor, and onboard drivers.
Using this AI-powered dispatcher dashboard, the admin can track the peak hours, track earnings, and know the trip volume.
With this, you can support tickets, resolve issues, and perform refunds.
With the help of this feature, the business owners can create discounts, create offers, and offer rewards.
The single dashboard will ensure all the local standards and safety features are met.
The Turkish mobility services market is looking brighter than ever because of smartphone penetration, growing preferences, and digital adoption. The on-demand taxi businesses that embrace technology are experiencing growth when consumers are looking for safe, convenient, and faster rides.
The future of the ride-hailing market in Turkey is fueled by real-time analytics, AI-powered dispatch, contactless payments, and electric vehicle integration. The country’s tourism development and smart city initiatives are powering the operators and the startups. For businesses aiming to stay competitive, investing in advanced Uber and Lyft-like taxi booking app solutions isn’t just a trend; it’s the key to long-term success in Turkey’s evolving mobility landscape.
In the evolving transportation landscape, UnicoTaxi will stand as the robust technology partner. They are capable of offering a completely customizable taxi dispatch and booking platform, which helps in managing drivers, rides, and payments. Right from tracking to automated dispatching, a white-label solution, and analytics, UnicoTaxi offers everything a business needs. By integrating an AI and cloud-controlled dispatch system, you can easily reduce idle time, optimize operations, and enhance customer experience.
Whether you are an airport taxi startup, Luxury transport, local delivery business, Car rental business, independent taxi owner, or a large-scale operator, UnicoTaxi equips you with the right tools to boost efficiency, grow revenue, and stay competitive in Turkey’s fast-paced mobility market.
As you can see, the transportation market in Turkey is thriving; it is high time to invest in the market. This shift has brought in more opportunities for the startup. Using modern applications, it is possible to satisfy customers, streamline operations, and unlock new market potential. As emerging trends like AI-powered dispatching, EV adoption, and data analytics continue to shape the industry, staying ahead means investing in innovation today. Using a trusted development partner like UnicoTaxi will help you transform your business in Turkey and achieve success in the smart mobility market.
Kiruthika
"Kiruthika is a Senior Content Writer at UnicoTaxi. She has been in the content writing industry for over 5 years and works closely with taxi, mobility, and on-demand delivery businesses. She understands the pulse of the transport tech industry, researches evolving market trends, and creates content that educates, informs, and drives growth. Kiruthika is passionate about storytelling, loves simplifying complex topics, and enjoys connecting with readers through impactful writing."
